The original icon style was created by Illustrator Chris Anderson. I was able to emulate his style to further expand on the different areas within Progressive. I soon become the subject matter expert for the icons across the brand.
It was up to our team to figure out how to organize and distribute these branding elements to the entire company. We created online portals within our digital image library tool. These allowed multiple versions to be delivered with correct permissions to anyone in the enterprise.
Each of the different areas needed research and brainstorming before beginning on their icons. I worked closely with one other designer to build out a system of over 500 icons, and counting.
In some instances, the business needed to utilize smaller, less detailed icons. That is where this next set comes in to help support the main brand icon style.
