Before the International Motorcycle Show in 2019, a team of us redesigned Progressive Insurance's show experience. We collaborated with outside vendors and builders. We brainstormed everything from large projector walls, to the uniforms our workers wore during the event.
The team brainstormed different concepts and landed on a desert themed spaced dubbed the Motoscape. This experience reminded riders of the open road and tactile feeling of their bike.
I created a deck of cards as a giveaway for the experience. The moto-inspired deck features a different rider for each face card, and a special cameo of flow on the queen.
I also designed these digital banners for the IX Center's curved screens for the event.
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