Digital advertising is great, but there is something still very special about a physical printed poster. This illustrated merchandise piece for The Keeyp card game changes the illustration style to be more flat without outlines. It emphasizes the Keeyplings, characters from the game, and where they live.
The subtle nuances created in each poster allow the viewer to find more and more as they look closer. And a few hidden Keeyplings are waiting to be found.