This self-mailer sent out to Kickstarter’s shareholders would be a glimpse of the company’s successes for the year. By using a unique barrel fold the story of the company can be told with every reveal. It highlights the year’s successes as well as some of the great projects.
The limited two color job saves money, but uses clean and subtle type changes to make a big statement: Kickstarter is a company of creative people with stories to tell. The sticker encourages the audience to start a project of their own.